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Blog: End-to-End Digital Experiences that Propel a Vision

Manny Becerra as a child

October 2014

I enjoy creating user-friendly digital experiences on the Web, especially those that align and transcend with a meaningful purpose in real life, particularly a purpose—vision—that has the ability to create a shift in culture toward equitable, sustainability. This is the case for me and my teammates at Tesla where we help build out and steward the experiences for a global audience via teslamotors.com, specifically with what we call the Design Studio (aka: Configurator).

The Configurator is our flagship product that I'm fortunate and grateful to play lead experience engineer on alongside a dedicated and innovative team. The Configurator is effectively the one way in which the majority of all Tesla cars, like the Model S, begin their lifecycle.

Whether it's a show or marketing vehicle, an engineering prototype, or an actual customer vehicle, the car itself was likely configured for build using the Configurator.

Tesla Showroom in Amsterdam, Netherlands, European Union. Circa 2014.

Product Lifecycle

Whether it's a show or marketing vehicle, an engineering prototype, or an actual customer vehicle, the car itself was likely configured for build using the Configurator. For example, once the user finalizes their Model S configuration, they are taken through the buy flow, which eventually takes the vehicle configuration down the build pipeline across multiple, critical touch points from sales and financing to vehicle manufacturing, eventually, to vehicle delivery. The Configurator has become an incredible end-to-end product that propels the company's vision forward.

During the localization (i18n) process, we take into account cultural norms and language nuances for any given region in order to be as respectful and inclusive as possible to our users.

Inclusive Localization

We currently localize the Configurator for 20+ markets around the Globe (and growing). During the localization (i18n) process, we take into account cultural norms and language nuances for any given region in order to be as respectful and inclusive as possible to our users. We verify our work by coordinating with people from each region to give the language we use a review and share feedback for improvement.

Tesla Showroom @ Santana Row, San Jose, California. Circa 2013.
Tesla Model S Design Studio Kiosk in a showroom. Circa 2014.

One Codebase for Multiple Contexts

The most recent updates we introduced to the Configurator were in support of Elon's announcement for Dual Motor and Autopilot. We've designed a context-aware solution for implementing and rolling out massive, global updates, like Dual Motor and Autopilot. This context-aware approach allows us to create consistent, holistic user experiences under different environments; for instance, there's an experience for our Web users and another for our users visiting one of our worldwide Tesla showrooms using touchscreen kiosks. Both have a common look-and-feel, both contexts can begin-and-continue the users' experience from where a user left off under one of the contexts, both are localized, and both allow the user to successfully place their Tesla order among other things.

This context-aware approach allows us to create consistent, holistic user experiences under different environments.

We have plans to continue to re-architect our Configurator solution to further scale and meet our needs for what's ahead of us.

Wanna Join? We're hiring!

If building a world-changing, digital product, like the Configurator—with an inclusive team—excites you, lemme know - we're hiring!

Manny


I am a problem solver: a tech and people leader with a passion and proven track-record in building and leading empathetic, productive teams—remote and on-site—within a continuous learning culture, while championing usable, inclusive digital products and online experiences. I am also a father, advisor, life-long learner, advocate, community builder, and speaker—I am Human. Learn more