Blog: Reforming Supply Chain Practices
Historically, supply chain processes and consumer practices have been a 1-way street; meaning, and generally speaking, we extract raw, finite materials from the Earth, produce some goods from these materials, consumers then buy these finished goods, and at some point, these goods get thrown away. Another way of visualizing this traditional approach is to think of it much like single-use plastics, but apply this single-use practice to just about any product we interact with.
This is not sustainable and needs to change — fast and across all industries!
This isn't to dismiss past and current efforts in addressing the single-use waste issue as there is great, needed work at the individual and community levels going on to do just this, however, the issue also needs to be addressed more directly at the supply chain level—where the life-cycle begins and ends.
Enter Redwood Materials
This is why I'm excited to see where a relatively new company by the name of Redwood Materials goes with helping to shift the current supply chain practice of linear and wasteful to circular and sustainable as a norm. The company is lead by JB Straubel who co-founded Tesla and was the CTO.
The major opportunity is to think of this material for reuse and recovery. — JB Straubel, The Race To Crack Battery Recycling—Before It’s Too Late (Wired; Nov. 30, 2020)
This type of shift toward a circular supply chain practice across industries, starting with batteries, especially with the EV market expected to grow exponentially in the next 5- to 10-years, is critical to also helping address climate change and the adverse impacts climate change brings to people across the globe.
Excited to see where Redwood Materials goes from here — I'm already a fan.
- Redwood Materials
- Joining Tesla Motor's Web Team
- Values-aligned Entrepreneurship
- Batteries Included: Energy Independence
- Staying Cool in the Face of Adverse Climate Change
- Joining Sierra Club's Toiyabe Chapter Executive Committee
I operate from a place of compassion, possibility and imagination. My work and efforts share a common goal: create a better, sustainable and equitable world by building inclusive communities, products & experiences.