No Justice. No Peace. #BlackLivesMatter

Blog:Values-aligned Entrepreneurship (PACE)

Manny Becerra as a child

July 2011

FIrst off, we're now in July and I'm full-time with my new adventure. Secondly, through my lived experiences and upbringing as a first-generation Mexican-American, I truly believe that people value and crave a sense of community, a sense of belonging. Last month, I wrote about going solo, not alone, specifically about embarking on an entrepreneurial adventure full-time this month. In that post, I highlighted that, I've centered my work around developing community through intentional collaboration with like-minded individuals. I thought I'd expand on this a little bit, partly because like-minded individuals seems incomplete, maybe even limiting. My focus or purpose is on cultivating community with others that are values-aligned or that share a common Northstar to guide our work toward a more equitable world for everyone.

Tech is a tool, a powerful tool at that, which has drastic implications on society. The Internet is one of these powerful tools. Accordingly, tech is not neutral.

Up or north pointing metal arrow that is a part of a custom steel sign for my company: PACE (Peace. Action. Community. Equity & Expression.). Designed and made in collaboration with my friend John Jesse.

Up or north pointing metal arrow that is a part of a custom steel sign for my company: PACE (Peace. Action. Community. Equity & Expression.). Designed and made in collaboration with my friend John Jesse.

For starters, some context. For a good while now, I've been of the evolving belief that technology is not neutral. Tech is a tool, a powerful tool at that, which has drastic implications on society. The World Wide Web (WWW), or the Internet, is such a powerful, tech tool. The Internet, for instance, can give a broader group of people additional access to information, that previously, it could not gain access to without having certain levels of privilege and wealth in order to do so. Many of us fall into this camp, of not having access to information due to lack of societal privilege, which can often prevent us from reaching our fullest potential.

Profits are fine and, in our society, some form of revenue stream is required, but not at the cost of people's lives. I default to people over profits (aka: People > Profits).

With this in mind, and coupled with my interest and passion in creativity and code, a big part of my purpose and work ahead is to continue to leverage technology to create digital and offline solutions, e.g websites, products, apps, inclusive workspaces, etc., that truly help people; specifically, socially responsible and community-centric solutions, for and by people in the community with shared values and purpose(s). My work will also be centered on influencing policy toward inclusion and sustainability, starting at the local level, by helping to vote-in people that are champions of equitable solutions.

It doesn't matter if you're a sole person or a business that is a non-profit or for-profit organization, cultivating inclusive community can and should be a core pillar of how any business and interaction is conducted.

Accordingly, I've named my entrepreneurial venture, "PACE", which stands for Peace, Action, Community, and, both, Equity and Expression. My "little shop that could" will have a physical presence at 720 Tahoe St. where I've also been helping to create an art gallery and a community space for and with other creatives in the Reno area.

I feel these five (5) values are the ones that other values can be tethered to and can best continue to guide my work and own personal growth while helping others in both personal and professional capacities.

I feel these five (5) values are the ones that other values can be tethered to and can best continue to guide my work and own personal growth while helping others in both personal and professional capacities. I believe that it doesn't or shouldn't matter if you're a sole person or a business that is a non-profit or for-profit organization, cultivating inclusive community can and should be a core pillar of how any business and interaction is conducted. Profits are fine and, in our society, some form of revenue stream is required, but not at the cost of people's lives. When we work with inclusion at the forefront, we can also help elevate others who have historically been marginalized which can help others reach their fullest potential as human-beings, which is good for everyone.

Flower in the atrium at 720 Tahoe Street where my company, PACE, is located and where I'm working to create a community space and art gallery for and with other creatives in the Reno area

Flower in the atrium at 720 Tahoe Street where my company, PACE, is located and where I'm working to create a community space and art gallery for and with other creatives in the Reno area.

Thanks for joining me in this ride, even if it's simply through reading my posts such as this one. If you'd like to collaborate or just share ideas on cultivating community, sustainable solutions and tech, I welcome your outreach.

PACE.

Related:

Manny


I am human, a father, and a problem solver: a tech and people leader with a passion and proven track-record in building and leading compassionate, productive teams—remote and on-site—within a continuous learning culture. My teams and I champion usable, inclusive digital products and online experiences. My work, passion and intentions also intersect with advising small businesses and political campaigns, life-long learning, outdoor advocacy, community building, and uplifting others. Learn more about Manny